Open Today From

Forbes Motors GM

Welcome to the Forbes Automotive Family

Complimentary Shuttle Service

Referral Program

Complimentary Wi-Fi

Tire Storage on Site

Gift with Every Purchase

Free Oil Change

Credit Specialist on Site

Vehicle Exchange Program

Lifetime Brake Pad Warranty

Your Premier Car Dealership in the Kitchener-Waterloo Area

Fairest in Sales, Finest in Service, Since 1948


Looking for a customer service experience that goes above and beyond? Welcome to a better way to get behind the wheel! Welcome to Forbes Motors GM: Kitchener-Waterloo’s finest Chevrolet, Buick, GMC, and Cadillac dealership in the area. When you love what you do, it’s easy to be good at it. And when you choose Forbes for all of your automotive needs, we think you’ll agree that we really love what we do! There’s no better place to find quality GM vehicles in Kitchener-Waterloo.

Your latest and greatest adventure begins on our lot, where we’re proud to offer an incredible array of new and pre-owned GM vehicles. Each of our Chevrolet cars, SUVs, and trucks for sale come loaded with the convenient features and cool technology that help turn every trip into something extraordinary. Our expert sales team will go through your list of must-haves and match you with the GM vehicle that checks off all the right boxes, whether that be one of our Buick SUVs or a Chevrolet trucks available near the Stratford area. The road to better driving memories starts here, at Forbes Motors GM.

You might think that your premium dealership experience comes to an end when you park your new or new-to-you vehicle at home. But at Forbes Motors GM, our great customer service continues for kilometres! We’re proud to provide a friendlier, stress-free way to shop. Whether you’re browsing our impressive inventory of new and used trucks, SUVs, and cars for sale near Elmira and other nearby towns, taking a test drive, exploring your financing options, requesting a quote on quality GM parts, or visiting the experts in our service department, you can depend on receiving the kind of world-class customer service you’ll be excited to tell your friends and family about.

And with perks like free car washes for life with all service appointments, a complimentary shuttle, free Wi-Fi, and our valuable referral program, it’s no wonder we’re a top Chevrolet, Buick, GMC, and Cadillac car dealership choice for drivers all across Kitchener-Waterloo. With nearly seven decades of serving you, we’re proud to be part of this vibrant and exceptional community. Visit Forbes Motors GM today!

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I was only planning on buying a Subaru from a Subaru dealer but saw an ad for what I wanted at Forbes for a great price and decided to check it out. I was not disappointed. Very happy I came by. Mitch Dunn took my appointment for a test drive on short notice. I never felt rushed, he was friendly and answered all my questions. Bought the car and everything was looking great for when I came and picked it up. Would definitely buy from Forbes again.
Karley Gogas
Just bought a truck from Forbes and I cannot say enough about the sales people I had the pleasure or dealing with. John Traplin and Jean Cook were amazing. Not once did I feel like John was pressuring me into the sale and he was very helpful with all of my questions as a first time buyer, even going so far as to stay late to suit my hectic schedule. Jean helped me finalize everything when I picked up the truck and she is one of the loveliest people I have met. All in all I would happily recommend these two to anyone looking for a new vehicle!
Michelle Woodhouse
Just getting home from picking up our new lease. Nothing but great things to say about the level of service we received dealing with Manni, who is friendly, informative, thorough, and professional. I'll definitely come back here for future automotive needs!
Cameron Vandenhoff
Jody was my salesman and I wanted to say what a great experience I had! It was my first time buying a brand new vehicle and Jody made things super easy and did a great job getting me the best deal we could. Couldn’t be happier with my 2017 Canyon!
Thanks Jody and the Forbes GM team :)
Peter Mucha
I just parked my GMC Canyon in my driveway and it looks as great as it drives. Yippee! My new GRRRReat White.
I stopped in at Forbes Motors earlier in the week and I had been considering purchasing a new truck. I saw one in the showroom that intrigued me, well actually I thought it was perfect for me. Russell was patient and thorough in outlining the features it offered which happened to be every requirement I needed. My 4 x 4 with heated seats!!! ha ha. So he and his friendly and knowledgeable team worked out the numbers to fit my budget. They answered all my questions (which can be many) so I was sure this was the right truck for me.

Today Mitch had the truck ready for me to go when I arrived at the dealership. After enjoying coffee, final details, a tour of the facility and a hug I headed out. Many thanks to all who helped bring the perfect truck for me home... I will always purchase my vehicles at Forbes Motors and encourage everyone purchasing a vehicle to check it out. You will be pleased you did. They go way above selling you a vehicle and the service and after care is just as rewarding. Have a great day!
Jane livingston
It was a pleasure working with Moe Sasila. He was professional and easy to communicate with in order to get me my new vehicle. Not one issue. Will definitely comeback to Forbes to deal with Moe for my families next vehicle.
Joe van der Zalm
I came in not knowing much about cars and looked to check out some and see what I liked. Tony asked me some questions and after discussing thoroughly he showed me 2 cars one being a Chevy Malibu that I instantly liked. I decided to shop around and explore my other options and found that Forbes had fair pricing and especially better and more friendly service than most!
After looking and deciding on the Malibu Tony was able to get me a good deal. But the most important and impressive part to me was how I had paid, the deal was done, but he still decided to take the time to work with me ensuring we had everything set up and that I understood how to work the new features in the car. He took his time to answer my additional questions even though the deal was done. The car was also freshly cleaned and looked amazing! I was very impressed with the service at Forbes after the deal and I think that says a lot about the business!
Thank you Tony for finding me a great car, I now enjoy my drives to work and meetings everyday!
Mason Leite
Excellent sales team! Excellent Pre-owned stock, excellent Traverse! If you want great care and a great deal visit Forbes Chevrolet!
I highly recommend
Michael Nicholson
I purchased my CX-5 in February from Mitch Dunn and Forbes Mazda. He works out of the GM dealership but knew I was interested in a Mazda so took time out of his weekend to meet me there and join me on some test drives. He was very knowledgeable about the different vehicles I was considering and took great care of me to talk through my options. He was very professional and guided me every step of the way. Thanks Mitch! Loving my new wheels!
Heather House
Good service every time ive been there, no hiccups it just usually takes a long time for my car to be attended to, shuttle service is excellent.
Riley Martin
Great place for buying new cars! Service department is by far superior to any other dealership service shop around town. They make you feel like family instead of a customer when you are in there and make sure you get what you need and not what they want!
justin wolf
Dear Folks at Forbes:
Thank you so much for your kind attention yesterday when I came in to Forbes to transfer the ownership of my 2016 Chevv Cruze to my Granddaughter. Especially thank Grant as he gave Natalie the time to explain the car thoroughly to her so I'm confident she'll have many worry free hours of enjoyment with her car! We Will continue to do business with Forbes! Wonderful!
Sincerely Ann Smith
Ann Smith
I had the pleasure of meeting with Wes Jones and Moe Sasila when purchasing my new 2018 Chev Cruze. I went into the dealership with a sticky situation, and both Wes and Moe worked together to find the best answer for me. Wes is also not obligated to lead sales by any means, but he explained in detail all of my options, and sent follow up emails to ensure was happy with my decision and the car. They were both thorough and down to earth! I would recommend Forbes to anyone looking into getting a new vehicle or even for vehicle service! Great guys!
Cara Caudle
Purchased my first car through Forbes. Manni Birhanu found the perfect car for me. He was extremely helpful and knowledgeable, he took the time to go over all the functions of the vehicle with me. He went above and beyond and made the whole experience from start to finish an enjoyable one. I am very happy I chose Forbes to purchase my first vehicle from.
Melissa MacKay
I am very grateful for the pleasant experience I had at Forbes. Moe was extremely kind and knowledgeable, and made purchasing my new Cruze easy and enjoyable. He was very straight forward, honest, and direct. He took the time to answer all of my questions thoroughly. I met with him a couple of times to discuss different vehicles and to drive a new Cruze (which ended up being the one I bought). From the very beginning until I picked up my car, Moe was a pleasure to interact with (as were the ladies at the front desk and Jodie in Financing!) Thank you team!
Angelina Sherbakov
Moe is a great salesperson to deal with. We were shopping around at other dealerships and Moe by far made purchasing our new truck so easy and hassle free. He also went through current offers one by one to make sure we got all of the discounts we were entitled to from GM, saving us a few thousand!
Dave Martin